Marketing Templates
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Product Kits
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Marketing Templates
was $49
Sale Cost AUD$20 |
Competitor
& Industry Research Guide & Template
Overview
One of the traits all good businesses share is that
they are continually undertaking market research. Market
research is all about: Gathering information, Identifying
the key issues in the information gathered, Asking yourself
what impact (if any) this information has on my business
and then developing strategies to exploit positive impact
or limit a negative impact..
Contents
Competitor & Industry Research, What should my research
tell me?, Where can I get this information, Industry
Policies & Industry Growth, Market Share, Current
State of the Industry, Industry Prospects, Trends &
Seasonal Factors, Market Size, Competition and Competitive
Advantage. |
was $49
Sale Cost AUD$20 |
Customer
Profile Template
Overview
This Customer Profile Template is designed to assist
you to identify your core customer groups. Many businesses
fail simply because they have not identified their customers
and their needs, wants and expectations. ALL your business
decisions and strategies MUST be based on a thorough
knowledge and understanding of the customer.
Contents
Why you need a Customer Profile, Example – Customer
Profiling Dog Food Market, Market Segments, Example
– Security Guard Customer Profile, Example –
Hairdresser Customer Profile, Your Customer Profile
Template.
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was $49
Sale Cost AUD$20 |
Customer
Research Guide & Template
Overview
Here is the format for simple Customer Research. Just
adapt this to your business and the objectives of your
research. The customer Survey is the most vital tool
to any business. It gives the owner the understanding
of the customer’s needs, wants, expectations,
desires and motives – these things are essential
in selling any product or service. Completing a customer
survey could save you a lot of time and money and is
often the missing link between business and profit.
Contents
Customer Research, The Process, XYZ Survey, Example
Survey, Survey Hints, What to do next, Research Methods
Used, Primary Research Results, How to write up your
Market Research.
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was $49
Sale Cost AUD$20 |
Customer
Service Planning Template
Overview
These information and templates are designed to introduce
staff to the vision, mission and values of your business.
The role of all staff towards their customers, both
internal and external will be explained in order to
encourage them to have pride in giving service. It is
designed to involve staff in understanding the importance
of communication towards achieving superior customer
service.
Contents
Customer Service – a definition for perspective,
Some Interesting facts, Know your customer, What do
customers want?, Plan for Total Customer Service Quality,
Identify standards for greeting customers, Identify
attitudes and problem solving behaviors needed to establish
your credibility and develop customer confidence, Use
communication techniques which build relationships,
promote sales and contribute to greater productivity,
Recognise and manage the differing behavioral needs
and expectations customers have of service people, Effectively
manage difficult customers and complaints, Foster ongoing
customer satisfaction, Dealing with difficult Customers
and Situations, What’s a Customer worth?, Customer
service goals, Your Customer Service Plan, Customer
Service Action Plan. |
was $49
Sale Cost AUD$20 |
Developing
Your Image Template
Overview
This Developing Your Image Template is designed to give
you the information you need to make decisions about
your overall image and to make it easier for you to
ensure that you are developing a professional business
image and the importance of doing so. After reading
and completing the information in this kit you will
have a detailed concept of the right image for your
business. You will complete a Graphic Artist Briefing
Form which will ensure that you give the Graphic Artist
all the information that they need.
Contents
Image, Tools for Creating your Image, Logo, What makes
a good Logo, Business Names, Colour, Developing your
overall Business Image, Graphic Artist Briefing Form
- Logo Concept Development. |
was $79
Sale Cost AUD$20 |
Event
Management Template
Overview
This Event Management Template is designed to give you
the information and guidelines for planning any event.
The objective is to provide you with the tools to make
planning easier and to help you to make the right decisions
for your special event.
Contents
What is Event Management?, The Importance of Planning,
The Planning process for Event, Management, Motives
and goals, Who is the customer?, When you should hold
an event, Where should you hold an event, Insurance
and Liability, Risk Management, Delegation and Volunteers,
Costing the Event, Cash Flow, Sponsorship, Promoting
the Event, On the Day, Post Promotional Reporting, Terms
of Agreement for External Contractors
Templates included in this
Planner are;
Assessment of key Stakeholder Objectives and Expectations,
Customer/ Patron Profile, Timing Analysis Template,
Location Analysis Template, Volunteer Registration,
Job Description, Risk Assessment, Risk Assessment Minimisation
Strategy, Financial Budgeting, Action Plan, Running
Sheet, Post Promotional Feedback Form, Post Event Report. |
was $79
Sale Cost AUD$20 |
How to
Sell Sponsorship Guide & Template
Overview
This How to Sell Sponsorship Template is designed to
assist you in gathering direction for your task to obtain
support from a variety of sources. What to say, how
to say it, what information to provide and so on. After
reading and completing the information in this document
you will have a detailed Sponsorship Profile which will
help you to focus all your business decisions and strategies.
Contents
General Sponsorship Information, Why Sponsorships Fail,
What can be gained by sponsorship, Sponsorship and the
Australian Attitude towards it!, Selling Sponsorship,
The Process, Who is the Customer/ Patron?, Customer
/ Consumer Profile, The Sales Process, The Sales Proposal,
Presentation Tips, Sponsorship Sales Strategy Planner
Template, The Sponsorship Proposal, Presenting the Proposal.
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was $59
Sale Cost AUD$20 |
How to
write a Media Release Guide & Template
Overview
Media Releases are the best method that the small business
owner can use to generate FREE publicity for their business.
Most businesses are not aware of this fantastic tool
to use in their promotional strategy. If the media are
not aware of you then you can’t expect any publicity.
This guide and template provide you with all the proactive
tools and tips you need to get thousands of dollars
worth of promotional exposure for the cost of the time
that it takes you to write the Media Release.
Contents
What is a Media Release, Why should businesses use Media
Releases, When to use a Media Release, Steps in Writing
a Media Release, Practical hints, Attracting Publicity
Quiz, Sample Media Release Layout.
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was $49
Sale Cost AUD$20 |
Identifying
your Competitive Advantage and USP Template
Overview
The Identifying your Competitive Advantage and &
USP Template Kit is designed to give you one of the
most powerful tools in business. A strong understanding
of your Competitive Advantage will place your business
in the right position to compete in a very overcrowded
market.
Contents
What is a Competitive Advantage, Your Competitive Advantage,
What is a USP, Why does your Business need a USP, How
do we create a USP, Developing your USP. |
was $49
Sale Cost AUD$20 |
Increasing
your Advertising Effectiveness Template
Overview
This Increasing Your Advertising Effectiveness Template
is designed to give you the information you need to
make the right decisions about all your advertising.
The checklist provides a foolproof method of ensuring
that you are making the right advertising decisions.
This template will ultimately provide you with a detailed
concept of the right advertising and promotion for your
business and ensure that you are making the right decisions
based on your current situation.
Contents
Common Reasons for Advertising, Why most advertising
doesn’t work, Advertising Options, Message Design
Guidelines, The 10 Don’ts of Advertising, Advertising
Effectiveness Planning Template. |
was $69
Sale Cost AUD$20 |
Marketing
Plan Template
Overview
This Marketing Plan Template is designed to give you
the information you need to plan all marketing aspects
for your business. After reading and completing the
information in this unit you will have a detailed concept
Marketing Plan for your business. This will enable you
to remain focused on the overall marketing growth of
your business and take your business to the heights
you want to take it to.
Contents
Business Overview
Market Research and Analysis - Industry
Analysis, Market Segmentation, Customer Profile, Market
Research, Competition and Competitive Advantage
Marketing Plan - Overall Marketing
Strategy, Pricing Strategy, Location, Sales and Distribution,
Selling Strategy, Advertising and Promotion, Customer
Relations
Marketing Budget
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was $79
Sale Cost AUD$20 |
Maximising
your Sponsorship Dollar Guide & Template
Overview
Create awareness of your product/service from plastering
your business name and logo all over a sporting team
or strategic alliance. At the same time support your
alliances by assisting them with their goals and all
this comes with a tax deduction. What more could you
want? Increased brand equity, brand awareness, customer
loyalty, tapping into a new market and the ability to
increase profits all created by sponsorship.
Contents
General Sponsorship Information, Being a Sponsor, Sponsorship
Checklist, Getting the most from Sponsorship, Creating
a Sponsorship Policy, Motives for the Event, Personal
Motives and Goals, Organisation / Event Motives and
Goals , Who is the Customer/ Patron?, Post Event Reporting,
Post Event Feedback Form, Post Event Report Template,
Rules to Remember, How to Write a Media Release, Sample
Media Release Layout, Sponsorship Implementation Plan
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was $69
Sale Cost AUD$20 |
Sales
& Selling Planner
Overview
One of the hardest things to do for any business person
is creating sales. It seems to be the forgotten part
in business planning - yet it is essential! Without
sales there is no business profit. This Sales &
Selling Planner is designed to help you to plan for
successful selling. We have included a practical example
complete with heaps of practical tips.
Contents
The Sales & Selling Process, Preparation Tips, Understand
Customer Needs/Wants and Expectations, Potential Customer
List, The Sales Proposal, Presentation Tips, Post Sales
Tips, What is a goal?, Personal Characteristics, Sales
Strategy Planner Template, Preparation for Selling,
Post Sales Evaluation.
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Business START-UP Kit - $299
All you need to kick start your business
and ensure that you are heading in the right direction. The
Lime Octopus “Business START-UP Kit” contains
all the guidance and easy to use templates a new business
owner will need in preparation for starting a business. These
templates also help in the crucial first months by giving
you a guideline and target for successful focused business
direction.
Cost AUD$299 |
The Lime Octopus “Business
START-UP Kit” contains:
| Profit Potential Calculator |
RRP $89 |
| Developing Your Image Template |
RRP $49 |
| Identifying your Competitive Advantage
& USP Template |
RRP $49 |
| Increasing your Advertising Effectiveness
Template |
RRP $49 |
| Lime Octopus Business Plan |
RRP $89 |
| Start a Business – A step by
step guide |
RRP $49 |
| Sales & Selling Planner Template
|
RRP $59 |
| Total Value |
RRP $433 |
| Package Kit Price |
ONLY $299.00 |
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Business GROWTH Kit - $459
So you have successfully launched your business,
now it’s time to grow , what do you need to do and how
to you find the time to plan for growth. Don’t worry
the Lime Octopus Business GROWTH Kit will take you step by
step through the process from hiring staff to budgeting and
profit potential through to marketing and strategy planning.
Cost AUD$459 |
The Lime Octopus “Business
GROWTH Kit” contains:
Breakeven Analysis
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RRP $89 |
Profit Potential Calculator
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RRP $89 |
Business Ratio Analysis
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RRP $89 |
Strategy Planning Template.
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RRP $59 |
| Lime Octopus Business Plan |
RRP $89 |
| Performance Management Guide |
RRP $69 |
| Staff Induction Program Template |
RRP $59 |
| SWOT Analysis and Action Plan Template
|
RRP $49 |
| Total Value
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RRP $592 |
| Package Kit Price |
ONLY $459.00 |
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'Please
Note: we use a US based online store system so the prices
on the shop will vary marginally due to the exchange rate'
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